Homefire

Feb 2025

Homefire presents a commercial spot for their seasonal fuel range, highlighting the role of wood-burning stoves within the family home during the winter months. The project documents cozy, domestic winter scenes featuring families gathered around modern hearths and wood-burning stoves, incorporating holiday elements to anchor the seasonal context. The narrative transitions from moments of leisure to the practical application of Homefire products. It showcases various smokeless fuel and kiln-dried log packaging before concluding with a retail pickup sequence. Directed by the team at AdSmart from Sky, the production utilizes live-action techniques, natural lighting, and warm indoor tones to maintain a clean aesthetic.

Horizontal, Commercial, Warm, Clean

Grocery

Living Room

TVC / TV Commercial