HomeEquity Bank #PauseToRemember 2019

About

The #PauseToRemember campaign for HomeEquity Bank, developed by agency Zulu Alpha Kilo, adopts a distinct monochrome aesthetic to challenge perceptions of Remembrance Day. The film utilizes a live-action technique to simulate the immersive experience of a World War II video game, complete with digital landing craft prompts and combat mechanics. By disrupting this action-focused narrative with a sudden pause and blur, the project pivots to a reflective call to action, encouraging viewers to honor a moment of silence. The production, supported by media partners Manning Gottlieb OMD and PR firm Provident Communications, frames the national observance through the lens of digital media engagement.