HomeEquity Bank presents a cinematic case video that navigates a grim, wartime narrative through the lens of in-game footage. The piece utilises a desaturated colour palette and gritty 3D render techniques to depict soldiers moving through a destroyed village environment.
Developed with creative and agency support from Zulu Alpha Kilo, the project integrates text overlays to build its story within the tactical, combat-focused setting. Media strategy for the campaign was handled by Zulu Alpha Kilo and Manning Gottlieb OMD, with additional PR support provided by Provident Communications.
