HomeEquity Bank Move In 2018

About

HomeEquity Bank presents 'Move In,' a commercial spot centered on the complexities of generational communication within the family unit. The narrative unfolds around a dinner table, capturing an intimate and candid exchange between family members as they navigate the sensitive topic of downsizing. Produced by Partners Film, the film utilizes a clean, live-action technique to ground the dialogue in a recognizable domestic setting. With agency and creative direction led by Zulu Alpha Kilo, the project balances nuanced performances with a grounded visual approach, relying on warm, soft indoor lighting to maintain the focus on the interpersonal dynamics at play. Post-production and VFX were handled by Alter Ego, with music and sound design provided by Eggplant Music & Sound, while Manning Gottlieb OMD managed the media strategy.