HomeEquity Bank Case Video Catch The Scam 2021

About

HomeEquity Bank presents Catch The Scam, a case video that examines the mechanics of financial fraud and targeted scams emerging during the pandemic. The production functions as a documentary and commercial hybrid, utilizing investigative pinboards, archival photographs, and news broadcasts to map out deceptive patterns. Directed and produced by Zulu Alpha Kilo, the project employs a clean, live-action technique to provide clarity on complex fraud schemes. The visual narrative transitions between urban settings and digital interfaces, focusing on smartphone interactions and expert commentary to highlight risks facing seniors. Media planning and public relations support were provided by iQuanti and Provident, respectively.