Home: Brand Identity

Mar 2024

Home presents its brand identity through a multi-platform design project, integrating bold typography with a vibrant, geometric visual language. Developed by Lama Lama and the Home internal motion team, the work spans across motion graphics, web interface design, and environmental signage. The execution leverages rhythmic motion and a consistent red-and-maroon palette to unify diverse brand touchpoints. From large-scale outdoor graphic installations on urban concrete to tactile applications on fabric and stationery, the project utilizes clean, high-contrast layouts. The motion design assets incorporate live-action footage and animated typography to maintain a fluid, energetic narrative, while print assets lean into a structured, minimalist aesthetic.

Commercial, Clean, Horizontal