Holos: Brand Identity

Mar 2021

Holos introduces a cohesive brand identity for its line of organic overnight muesli, developed in collaboration with Wedge. The project establishes a comprehensive visual system that bridges minimalist product packaging with dynamic, health-focused commercial photography. The design framework leans into high-contrast typography and organic abstract illustrations, utilizing a vibrant palette of magenta, yellow, and orange to distinguish various flavor profiles. Across various touchpoints—from shelf-ready pouches to digital graphic assets—the work maintains a clean, modern aesthetic defined by sharp geometry and balanced layouts. Execution blends studio-based product imagery, utilizing high-speed motion capture and warm, directional lighting, with outdoor lifestyle portraiture shot in natural light. This multifaceted approach integrates nutritional information with bold graphic design, resulting in a system that emphasizes both the physical attributes of the product and its botanical ingredients.

Horizontal, Commercial, Clean