Holos

Mar 2021

The brand identity for Holos, developed by the studio Wedge, leans into a minimalist and clean aesthetic to anchor their line of organic overnight muesli. The visual system balances bold, high-contrast typography with organic abstract illustrations, utilizing a vibrant palette of yellow, orange, and magenta to differentiate flavor profiles across the product range. The execution pairs these structured graphic elements with naturalistic photography, moving between high-speed freeze action shots of ingredients and lifestyle portraiture. This commercial approach integrates product packaging with a broader UI illustration suite, creating a consistent identity that emphasizes both nutritional utility and a modern, minimalist design language.

Horizontal, Commercial, Clean

CPG / Packaged Food