Holos Brand Identity 2021

Description

This brand identity presentation for Holos features a striking combination of a black-and-white photographic portrait and clean product packaging design. On the left, a Black man with short curly hair and closed eyes looks upward against an outdoor sky background, wearing a high-collared jacket and a scarf with goggles resting on the chest, bearing the Holos brand name. On the right, a minimal white pouch of organic overnight muesli in Chai flavor is displayed, featuring bold typography and an abstract pink floral or leaf graphic. The composition pairs human emotion with minimalist commercial packaging.

Style

Horizontal, Commercial, Monochrome, Clean

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

Advertising Campaign