The Ferragamo Holiday 2026 ad campaign channels a polished, minimalist aesthetic through a series of studio-based portraits. Creative direction by Maximilian Davis leans into bold primary color blocking, utilizing a signature red backdrop contrasted against clean, light-toned floors to anchor the collection.
The imagery focuses on candid, intimate interactions between subjects, captured by photographer Ilya Lipkin and directed by Clara Cullen. The styling, managed by Miyako Bellizzi, highlights the textures of tailored tweed, evening gowns, and structured leather accessories. The editorial production reflects a warm, commercial tone that emphasizes garment detail through direct studio lighting.
