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Hobby Lobby: House Numbers

Date

Mar 2026

Description

Hobby Lobby’s House Numbers campaign introduces a domestic narrative centered on the transition into a new living space. The film features a young family settling into an apartment, interspersed with scenes of an elderly resident in a rustic kitchen setting. Produced by Bunker, the project employs live-action technique to document the unpacking process and subtle household interactions. The visual execution relies on natural indoor lighting and warm color grading to maintain a consistent, domestic atmosphere throughout the commercial.

Style

Horizontal, Commercial, Warm, Clean

Industries
Background

Living Room

Context

TVC / TV Commercial

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