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Model seated on a wooden chair wearing a dark sleeveless top against a dark background for H&M Swim S/S 24

Close-up of a model wearing a pink bikini bottom against a dark background, photographed by Patricia Reyes for H&M.

Model wearing a white one-piece swimsuit and an open black shirt against a white backdrop.

Model Paula Anguera wearing a pink bikini top against a dark background for H&M Swim S/S 24

Model wearing a light pink bikini posing against a dark background with arms crossed

Model wearing a white bodysuit and a loose black shirt against a plain white studio background

Model wearing a black bikini top and loose white striped trousers against a dark background

Model wearing a black bikini top and white trousers against a black background for the H&M Swim S/S 24 campaign

Model wearing a pink bikini top holding a glass of water to her mouth against a dark background

Model Paula Anguera wearing a flowing white slip dress against a dark backdrop for H&M Swim SS 24

Close-up portrait of a model wearing a pink textured swimsuit top against a dark background for the H&M Swim S/S 24 project.

Model in a black one-piece swimsuit wearing gold earrings and bracelet against a clean white background

Model wearing a textured pink one-piece swimsuit viewed from the back against a dark background

Close-up of a model wearing a ribbed cream bikini set against a dark background, photographed by Patricia Reyes for H&M.

Model wearing a black bikini top with straps and dark bottoms posing against a plain white background.

Close-up back view of a model in a black swimsuit wearing a silver cuff bracelet with arms raised.

Model Paula Anguera wrapped in a flowing black fabric against a bright white background for H&M Swim S/S 24

Close-up monochrome image of a model wearing a dark wrap skirt and light top against a plain white background.

Model wearing a black swimsuit and a geometric patterned wrap skirt standing against a dark backdrop for H&M swim S/S 24

H&M Swim S/S 24 2024

About

For the H&M Swim S/S 24 campaign, photographer Patricia Reyes captures model Paula Anguera in a series of minimalist studio portraits. The collection moves between high-contrast, low-key chiaroscuro lighting and crisp, clean monochromatic setups, focusing on the tactile quality of textured swimwear fabrics and fluid movement. The imagery leans into an editorial aesthetic, blending commercial swimwear advertising with a sophisticated, stripped-back approach. By alternating between seamless white backdrops and deep, moody dark backgrounds, the production highlights garment details through sharp directional lighting and deliberate, sculptural posing.