Brand
ProjectSwim S/S 24

H&M Swim S/S 24 2024
Associated creatives
Tags
Description
This fashion campaign image for H&M Swim S/S 24 features model Paula Anguera photographed by Patricia Reyes. The subject is captured in a full-length pose wearing a black swimsuit and a draped brown patterned wrap skirt secured with a thin belt. The dramatic lighting casts strong shadows across a dark background, highlighting the sculptural form and motion of the fabric. The composition emphasises clean lines and strong contrast, reflecting high-summer editorial styling.