Brand
ProjectSwim S/S 24

H&M Swim S/S 24 2024
Associated creatives
Tags
Description
This commercial campaign image for H&M Swim S/S 24 features model Paula Anguera posing against a clean white seamless studio background. The model is captured in a vertical composition wearing a form-fitting white scoop-neck bodysuit paired with an open, loose black button-down shirt held out at the sides. The lighting is soft and even, highlighting the clean lines of the swimwear and the minimalist styling. Photographed by Patricia Reyes, the image conveys a contemporary aesthetic suited for digital and print advertising.