H&M: Riviera Mood

Apr 2025

Riviera Mood is a high street fashion campaign for H&M, featuring model Mathilda Gvarliani in a series of coastal-inspired portraits. Photographed by David Portela with art direction by Mimi Makela, the project channels a relaxed seaside aesthetic through warm palettes and deliberate analogue film techniques. The imagery utilizes strong natural light and golden hour illumination to frame outdoor settings, from waterside poses to minimalist architectural backdrops. The editorial consistency is supported by hair styling from Andrea Martinelli and makeup by Jose Carlos Gonzalez, with casting overseen by Rita Ornellas. The campaign leans into a clean, cinematic look, balancing saturated color shots with high-contrast monochrome portraits.

Editorial, Vertical, Clean, Warm

Analogue / film, Natural light

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