H&M Riviera Mood 2025

Description

This fashion campaign image for H&M titled Riviera Mood, photographed by David Portela with art direction by Mimi Makela, features model Mathilda Gvarliani seated outdoors by the ocean. The subject wears a red bikini top, white shorts, and a colorful patterned headscarf tied around her head. Natural daylight illuminates the coastal setting, where a blurred blue sea forms the background behind a white plastic chair. The composition captures a relaxed seaside aesthetic with warm styling by hair stylist Andrea Martinelli and makeup artist Jose Carlos Gonzalez.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign