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Brand
H&M
ProjectRiviera Mood
Model wearing dark cat-eye sunglasses and an eyelet top against a plain wall in this H&M fashion campaign photograph.

H&M Riviera Mood 2025

Associated creatives

David Portela
David PortelaPhotographer
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Jose Carlos Gonzalez
Jose Carlos GonzalezMakeup Artist
Rita Ornellas
Rita OrnellasCasting Director
Mathilda Gvarliani
Mathilda GvarlianiModel

Tags

woman wearing sunglasseswoman in sunglassessunglassescat eye sunglassesblack sunglasseseyelet topembroidered topwoman posing

Description

This black-and-white fashion portrait for the H&M Riviera Mood project captures a model wearing dark cat-eye sunglasses and an eyelet-embroidered top. Photographed by David Portela with art direction by Mimi Makela, the high-contrast composition emphasizes strong sunlight casting sharp shadows across the subject and the textured background wall. Hair styling by Andrea Martinelli and makeup by Jose Carlos Gonzalez complete the clean, minimalist look. The natural lighting and stark monochrome grading create a bold editorial aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign