H&M

Sep 2024

H&M's 'Nostalgia' editorial campaign captures a refined fashion aesthetic through a series of intimate portraits and full-length shots. The project leans into a classic, monochrome and warm-toned visual language that emphasizes texture and silhouette. Photographed by Rasmus Weng Karlsen, the series features model Mathilda Gvarliani in a collection of high-contrast garments. The work utilizes an analogue / film technique, often incorporating natural light and archival-style frame margins to establish a raw, editorial presence. Fashion editor and stylist Oscar Lange curated the wardrobe, while casting director Rita Ornellas oversaw the selection of talent to maintain the project's consistent, clean aesthetic.

Editorial, Vertical, Warm

Analogue / film, Natural light

High Street Fashion

Lookbook, Advertising Campaign