H&M Nostalgia 2024
Associated creatives
Tags
Description
This portrait for the H&M project Nostalgia features model Mathilda Gvarliani wearing a white top paired with a dark garment and an oversized black hair bow pinned in her short brown hair. The direct lighting highlights her natural skin tones and creates a soft shadow against the seamless white background. Styled by Oscar Lange and photographed by Rasmus Weng Karlsen, the composition offers a clean and intimate close-up perspective. The casting was managed by Rita Ornellas, delivering a polished editorial aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Polaroid, Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
White Seamless
Context
Advertising Campaign, Lookbook