H&M Nostalgia 2024

Description

This close-up fashion portrait for the H&M project Nostalgia features model Mathilda Gvarliani adjusting a textured white beaded bow collar on a dark black top. The shot is captured from a high angle with warm, direct natural sunlight casting soft shadows across her face. Her tousled brown hair falls across her forehead, and her hands are raised to center the prominent beaded accessory. Rasmus Weng Karlsen photographed the campaign with styling by Oscar Lange and casting by Rita Ornellas.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Fabric Texture

Context

Advertising Campaign, Lookbook