H&M Nostalgia 2024
Associated creatives
Tags
Description
This black-and-white fashion editorial image for H&M's project Nostalgia was captured by photographer Rasmus Weng Karlsen, with styling by Oscar Lange and casting by Rita Ornellas. Model Mathilda Gvarliani stands leaning against a heavy neoclassical stone wall wearing a short dark dress with a contrasting collar paired with high black boots. The analog medium format framing features visible film borders, frame numbers, and camera metadata printed along the top and bottom margins. The composition employs a vertical orientation with natural light illuminating the architectural details and textured stone pavement in the background.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Civic Building
Context
Lookbook