H&M

Mens Lookbook

Brand

H&M

ProjectMens Lookbook

Date

Aug 2025

Description

This menswear lookbook for H&M presents a study in contemporary tailoring and layered textures. Photographed by Daniyel Lowden, the series features model Henry Kitcher in a variety of studio environments, highlighting the versatility of modern wardrobe staples like double-breasted blazers, ribbed knit polo sweaters, and wide-leg trousers. Captured with soft, natural lighting, the imagery maintains a clean and minimalist aesthetic. The lookbook balances structured silhouettes with relaxed streetwear elements, including baseball caps and layered knitwear, to define a current visual language for menswear. The compositions focus on precise fabric details against neutral backdrops.

Style

Vertical, Clean, Minimalist, Editorial

Techniques

Soft Light

Industries

Menswear

Color

Charcoal

Background

White Seamless

Context

Lookbook