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Brand
H&M
ProjectMens Lookbook
Henry Kitcher wearing a black zip-up jacket and wide-leg black trousers against a white seamless studio backdrop for H&M.

H&M Mens Lookbook 2025

Associated creatives

Daniyel Lowden
Daniyel LowdenPhotographer
Henry Kitcher
Henry KitcherModel

Tags

henry kitcherblack zip jacketblack jacketwide leg black trousersblack trouserswide leg trousersgrey polo shirtpolo shirtblack dress shoesleather shoes

Description

Model Henry Kitcher stands against a seamless white studio backdrop in a full-length shot for the H&M Mens Lookbook. He wears a minimalist black zip-up jacket over a grey polo shirt with a layered collared shirt underneath, paired with tailored wide-leg black trousers and black leather dress shoes. The lighting is diffused and soft, creating subtle contours and minimal cast shadows. The composition is clean, vertical, and centered, highlighting contemporary menswear tailoring.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Charcoal (20%)

Background

White Seamless, Residential Building

Context

Lookbook