Brand
ProjectMens Lookbook

H&M Mens Lookbook 2025
Associated creatives
Tags
Description
Model Henry Kitcher sits on a red molded chair against a clean white studio backdrop for an H&M Men's Lookbook shoot photographed by Daniyel Lowden. He wears a tailored camel-tan suit jacket and matching trousers paired with a light blue button-down shirt, layered over a white t-shirt, and topped with a washed purple baseball cap reading 'BAY AREA ATHLETIC'. Leaning his head thoughtfully against his hand, his expression is calm and direct. The shot uses soft, balanced studio lighting, emphasizing the contrast between the classic suiting and the streetwear accessory.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Camel (50%)
Powder Blue (20%)
Background
White Seamless
Context
Lookbook
