H&M: Mens F/W 2025

Sep 2025

The H&M Mens F/W 2025 campaign is an editorial fashion series that explores modern layering and texture through a documentary-style lens. Photographed by Valentin Hennequin, the project captures models Sadiq Desh and Tom Meacock navigating urban streetscapes, highlighting the collection's focus on structured outerwear, knitwear, and tailored trousers. Creative direction by Marcus Söder grounds the imagery in a series of European-style architectural settings, utilizing diffused natural light to emphasize the earth-toned palette and clean silhouettes. The execution relies on a candid, street-level approach, incorporating techniques like long exposure motion blur and analogue film aesthetics to maintain a grounded atmosphere. Supporting the visual narrative, hair styling by Matt Mulhall reinforces the polished yet approachable styling of the collection.

Lifestyle, Editorial