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Brand
H&M
ProjectMens F/W 2025
Model Tom Meacock walks along an urban street wearing a long brown trench coat, striped shirt, grey tie, and grey trousers.

H&M Mens F/W 2025 2025

Associated creatives

Valentin Hennequin
Valentin HennequinPhotographer
Marcus Söder
Marcus SöderCreative Director
Matt Mulhall
Matt MulhallHair Stylist
Sadiq Desh
Sadiq DeshModel
Tom Meacock
Tom MeacockModel

Tags

man in brown trench coatbrown trench coatbrown overcoatman walking down streetman in long coatstriped collared shirtstriped shirtgrey trousersgrey slacks

Description

Model Tom Meacock walks forward across an asphalt city street in a long brown tailored trench coat with dropped belt detailing. Underneath, he wears an unbuttoned vertical-striped collared shirt paired with a dark grey tie, loose grey trousers, and black dress shoes. Photographed by Valentin Hennequin with creative direction by Marcus Söder for the H&M Mens F/W 2025 campaign, the scene is bathed in natural daylight against a softly blurred backdrop of parked cars and urban architecture.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Menswear

Color

Chocolate (50%)
Medium Grey (30%)
Off-White (20%)

Background

Street

Context

Advertising Campaign