H&M
H&M Studio Resort
May 2025
The H&M Studio Resort collection campaign draws on a cinematic, editorial aesthetic to showcase its latest seasonal offering. Photographed by Johnny Dufort, the project utilizes a blend of direct flash and soft natural light to emphasize the rich textiles and intricate draping of the garments. The imagery leans into a warm, earthy color palette, grounding the collection in a variety of settings from desert landscapes to cobblestone streets. Art direction by Li Von Euler provides a cohesive visual narrative, while styling by Alice Goddard focuses on layering and movement. Featuring model Jacqui Hooper, the campaign highlights the tactile nature of the apparel through maximalist textures and architectural framing, maintaining a warm, nostalgic mood throughout the series.
Editorial, Horizontal, Warm
Natural light
High Street Fashion
Advertising Campaign
