H&M
H&M Studio Resort
May 2025
The H&M Studio Resort campaign presents a curated selection of apparel through a series of cinematic and editorial compositions. Shot by photographer Johnny Dufort, the project leans into a warm, earth-toned aesthetic that blends natural light with direct flash to highlight fabric textures and architectural contrasts. The visual narrative moves between desert landscapes and narrow cobblestone streets, focusing on the movement and drape of the collection. Art direction by Li Von Euler frames the imagery, with styling by Alice Goddard emphasizing volume and intricate details such as geometric cutouts and embroidery. Model Jacqui Hooper anchors the campaign, supported by hair styling from Andrea Martinelli and natural makeup by Regina Törnwall, establishing a consistent, evocative mood across the various outdoor settings.
Editorial, Horizontal, Warm
Natural light
High Street Fashion
Advertising Campaign
