H&M H&M Studio Resort 2025

Description

Model Jacqui Hooper strides forward through a narrow cobblestone alleyway in this image from the H&M Studio Resort campaign photographed by Johnny Dufort. She is styled by Alice Goddard in an oversized, voluminous slate blue-grey smock blouse with dramatic draped balloon sleeves layered over dark burgundy swimwear briefs. Accessories include oversized tortoiseshell sunglasses, a blush pink drawstring bucket bag with a printed scarf accent, and minimal strappy flat toe-ring sandals. Warm earth-toned architectural walls flank the narrow pathway beneath an open blue sky with soft daylight.

Style

Editorial, Vertical, Warm, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Alley

Context

Advertising Campaign