H&M H&M Studio Resort 2025

Description

Captured for the H&M Studio Resort campaign, model Jacqui Hooper walks across an open desert expanse at dusk. She wears a lightweight, semi-sheer patterned maxi dress in muted tones of rose, olive, and terracotta that catches the desert breeze. Direct flash illumination highlights the texture and drape of the garment against dark, low-lying hills and dramatic backlit cloud formations in the twilight sky. The image was photographed by Johnny Dufort with styling by Alice Goddard and art direction by Li Von Euler.

Style

Editorial, Horizontal, Moody, Earthy

Techniques

Flash

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign