H&M
H&M Lookbook 2025 Collection
Brand
ProjectH&M Lookbook 2025 Collection
Date
Feb 2025
Description
The H&M 2025 Collection lookbook presents a series of minimalist menswear portraits that highlight the season’s relaxed silhouettes. Photographed by Daniyel Lowden, the imagery leans into a clean, commercial aesthetic defined by soft, natural light and a neutral studio backdrop. Featuring model Ruben Moreira, the series focuses on the tactile nature of casual apparel, ranging from structured loungewear to unbuttoned shirts and coordinated sets. The compositions maintain a consistent, pared-back approach, emphasizing clean lines and the functional fit of the garments throughout the collection.
Style
Vertical, Clean, Lifestyle
Techniques
Natural light
Industries
High Street Fashion
Color
Navy
Background
White Seamless
Context
Lookbook
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