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Brand
H&M
ProjectH&M Lookbook 2025 Collection
Male model in an unbuttoned white shirt and striped trousers standing against a seamless white background

H&M H&M Lookbook 2025 Collection 2025

Associated creatives

Daniyel Lowden
Daniyel LowdenPhotographer
Ruben Moreira
Ruben MoreiraModel

Tags

man in white shirtmale modelwhite shirtstriped trousersman wearing white shirtman in striped trousers

Description

Studio lookbook photograph for the H&M 2025 Collection featuring male model Ruben Moreira, captured by photographer Daniyel Lowden. The subject is a young adult male standing against a clean white seamless backdrop, wearing an unbuttoned white shirt and light-colored striped trousers. The lighting is soft and even, highlighting the clean minimalist aesthetic typical of commercial fashion catalogues. The composition is vertical and focused purely on the model and apparel.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Medium Grey (50%)

Background

White Seamless

Context

Catalogue