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Brand
H&M
ProjectH&M Lookbook 2025 Collection
Shirtless male model wearing dark trousers and an unbuttoned white shirt against a plain seamless background.

H&M H&M Lookbook 2025 Collection 2025

Associated creatives

Daniyel Lowden
Daniyel LowdenPhotographer
Ruben Moreira
Ruben MoreiraModel

Tags

man in unbuttoned white shirtunbuttoned white shirtwhite shirtshirtdark trouserstrousersmale model

Description

This menswear portrait features model Ruben Moreira for the H&M Lookbook 2025 collection, photographed by Daniyel Lowden. The male subject stands barefoot against a plain white seamless studio background, wearing dark trousers and an unbuttoned white shirt held loosely by his hands. The clean studio lighting creates soft, even shadows that highlight the garment textures and relaxed posture.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Lookbook