H&M
H&M F/W 2025 Campaign
Sep 2025
H&M presents its Fall/Winter 2025 fashion campaign, captured by photographer Anthony Seklaoui with direction by Mitch Ryan. The imagery leans into a street-style aesthetic, utilizing natural light and clean compositions to highlight the seasonal collection. Styling by Jacob K features layered autumn apparel, including faux-fur textures, suede accessories, and structured silhouettes worn by models Mona Tougaard, Sora Choi, and Vittoria Ceretti. The visuals leverage editorial techniques to ground the garments within European architectural settings. Additional production credits include hair styling by Mustafa Yanaz and makeup artistry by Lucy Bridge, completing the cohesive visual look across the campaign assets.
Editorial, Vertical, Warm, Clean
Natural light
High Street Fashion
Advertising Campaign
