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Brand
H&M
ProjectH&M F/W 2025 Campaign
Two female models walking outdoors in front of a modern urban building exterior for an H&M campaign

H&M H&M F/W 2025 Campaign 2025

Associated creatives

Anthony Seklaoui
Anthony SeklaouiPhotographer
Mitch Ryan
Mitch RyanDirector
Jacob K
Jacob KFashion Editor/Stylist
Mustafa Yanaz
Mustafa YanazHair Stylist
Lucy Bridge
Lucy BridgeMakeup Artist
Mona Tougaard
Mona TougaardModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

two female models walkingfemale modelstwo womenmodel in white dresswhite dressmodel in cream blousecream blousebrown faux fur stolefaux fur stoledark trousersblack handbaghandbag

Description

This fashion campaign image for H&M F/W 2025 was captured by photographer Anthony Seklaoui with direction by Mitch Ryan and styling by Jacob K. The photograph features models Mona Tougaard and Sora Choi walking through an urban setting against a commercial building exterior. Mona Tougaard wears a flowing white dress paired with a prominent brown faux-fur stole and patterned boots, while Sora Choi wears a cream blouse with dark trousers and holds a structured black handbag. The natural lighting and candid motion capture a dynamic street-style aesthetic.