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Three models walking on a city street wearing fall apparel for the H&M F/W 2025 campaign photographed by Anthony Seklaoui

H&M H&M F/W 2025 Campaign 2025

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Three models including Mona Tougaard, Sora Choi, and Vittoria Ceretti walk dynamically along a European city street for the H&M F/W 2025 campaign. The campaign was captured by photographer Anthony Seklaoui with direction by Mitch Ryan and styling by fashion editor Jacob K. The models wear layered autumn apparel including a dark suit, a plaid skirt, and an oversized leather jacket paired with a large suede shoulder bag. Natural daylight illuminates the stone facades and ornate architectural details of the background buildings.