H&M H&M F/W 2025 Campaign 2025

Description

A close-up profile portrait of model Sora Choi for the H&M F/W 2025 campaign, photographed by Anthony Seklaoui with styling by Jacob K. Choi is captured from the side against a solid dark brown backdrop, illuminated by soft directional light across her profile. She wears a voluminous brown and black textured faux fur collar layered over a dark jacket, styled with a dangling pearl earring featuring an ornate gold cap. Her dark hair falls in layered, shaggy bangs crafted by Mustafa Yanaz, alongside understated makeup by Lucy Bridge.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Coloured Seamless, Retail Storefront

Context

Advertising Campaign