H&M: H&M Edition S/S 24
Brand
Date
Apr 2024
Description
H&M presents the Edition Spring/Summer 2024 collection through a series of studio-based fashion portraits. The campaign, captured by photographer Marco van Rijt with art direction by Elin Hagstrom, centres on a monochrome aesthetic. Featuring model Penelope Ternes, the imagery relies on clean studio lighting to emphasize textile textures, including glossy satin and structured utility fabrics. The editorial visuals, styled by Anna Fernandez, lean into a minimalist approach with sharp contrasts against stark black and white backdrops. Hair styling by Nikola Grozdic and makeup by Regina Törnwall complete the series.
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