Brand
ProjectH&M Edition S/S 24

H&M H&M Edition S/S 24 2024
Associated creatives
Tags
Description
A black-and-white fashion portrait of model Penelope Ternes for the H&M Edition Spring/Summer 2024 collection, photographed by Marco van Rijt. She wears a fluid, scoop-neck black satin tank top paired with matching dark bottoms, standing with hands at her hips while holding a small structured black handbag. The framing captures her from an overhead angle against an illuminated white seamless studio backdrop, highlighting the lustrous drape and glossy sheen of the dark fabric.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (80%)
Background
White Seamless, Residential Building
Context
Advertising Campaign
