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  • ·HM Edition S/S 24 fashion campaign portrait by Marco van Rijt
Model seated on a chair wearing a black top and white trousers against a black background for H&M

H&M H&M Edition S/S 24 2024

About

This fashion portrait from the H&M Edition S/S 24 campaign features model Penelope Ternes seated on a chair against a solid black background. She wears a black sleeveless top paired with pleated white trousers secured by a thin black belt, holding a woven white handbag. The styling by Anna Fernandez is complemented by hair by Nikola Grozdic and makeup by Regina Törnwall, captured under direction from Elin Hagstrom and casting by Rita Ornellas. Photographer Marco van Rijt employs crisp lighting that highlights the clean lines of the garments and the sharp contrast between the monochrome attire and the dark studio environment.

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Background

Black Seamless

Context

Advertising Campaign