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·HBO’s The White Lotus H&M

Model Gabbriette wearing a patterned bikini and sunglasses walking through ocean water for H&M

Model wearing a black and white patterned bikini and oversized sunglasses wading in ocean water with a black jacket.

Model wearing dark visor sunglasses, white sleeveless top and green patterned wrap skirt against an ocean background

Model Gabbriette wearing a white t-shirt and green patterned sarong on a sandy beach for H&M shot by photographer Hedvig Jenning

Model Gabbriette wearing a white top and green patterned skirt against an ocean background for H&M

Model Gabbriette posing on a jet ski wearing a black vest and patterned bikini bottoms with an ocean backdrop

Model wearing dark wrap-around sunglasses and a patterned black bikini leaning against a white pool wall

H&M HBO’s The White Lotus H&M 2025

About

H&M aligns its latest fashion collection with HBO’s The White Lotus in this editorial campaign. Captured by photographer Hedvig Jenning, the series features model Gabbriette in a coastal setting, emphasizing the intersection of leisure and resort-ready apparel. The imagery utilizes natural light and analogue film techniques to create a clean, warm aesthetic. The shots move from the ocean surf to poolside, highlighting the collection's patterned textiles and beachwear through a relaxed lens.