H&M: HBO’s The White Lotus H&M
Brand
Date
Feb 2025
Description
H&M aligns its latest fashion collection with HBO’s The White Lotus in this editorial campaign. Captured by photographer Hedvig Jenning, the series features model Gabbriette in a coastal setting, emphasizing the intersection of leisure and resort-ready apparel. The imagery utilizes natural light and analogue film techniques to create a clean, warm aesthetic. The shots move from the ocean surf to poolside, highlighting the collection's patterned textiles and beachwear through a relaxed lens.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Pure White
Background
Ocean
Context
Advertising Campaign
Associated creatives
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