H&M
HBO’s The White Lotus H&M
Brand
ProjectHBO’s The White Lotus H&M
Date
Feb 2025
Description
H&M aligns with HBO's The White Lotus for this fashion campaign, featuring model Gabbriette in a series of coastal-inspired looks. Captured by photographer Hedvig Jenning, the imagery leans into an editorial aesthetic defined by clean compositions and the use of natural light. Shot on location against ocean and poolside backdrops, the campaign prioritizes beachwear and seasonal apparel, including patterned sarongs and two-piece sets. The series utilizes an analogue / film technique to emphasize a relaxed, cinematic mood across its vertical portraiture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Pure White
Background
Ocean
Context
Advertising Campaign
Associated creatives
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