Brand
ProjectHBO’s The White Lotus H&M

H&M HBO’s The White Lotus H&M 2025
Associated creatives
Tags
Description
Model Gabbriette is seated on a jet ski in an ocean setting for H&M's The White Lotus campaign, photographed by Hedvig Jenning. She wears a black sleeveless vest and patterned bikini bottoms, raising one arm to block the bright sunlight from her eyes. Small tattoos are visible on her arms, and her long dark hair flows over her shoulders. The natural lighting highlights the coastal environment, with the deep blue sea stretching into the horizon behind her. The composition captures a relaxed yet cinematic mood typical of high-end fashion and lifestyle collaborations.
Style
Lifestyle, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Denim (40%)
Background
Ocean
Context
Advertising Campaign, Lookbook