Brand
ProjectHBO’s The White Lotus H&M

H&M HBO’s The White Lotus H&M 2025
Associated creatives
Tags
Description
This fashion campaign portrait for HBO's The White Lotus H&M collection features model Gabbriette photographed by Hedvig Jenning. The subject wears dark oversized visor sunglasses, a white sleeveless top, and a green patterned wrap skirt. She stands outdoors with dark wet-styled hair blowing in the wind against an open ocean background. Natural daylight illuminates the scene, highlighting tattoos on both arms. The composition is a vertical medium shot capturing a relaxed outdoor mood.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Forest Green (50%)
Background
Ocean
Context
Advertising Campaign