HERO USA

Apr 2026

For this latest editorial feature, HERO USA leans into a raw, unfiltered aesthetic to capture the enigmatic presence of Willow Smith. The Willow project serves as a masterclass in portrait photography, utilizing the distinct texture of 35mm film to ground the subject in a timeless, cinematic atmosphere. Under the discerning eye of photographer Purienne, the campaign discards the polished veneer of modern commercial photography in favor of an authentic, moody intimacy. By employing a monochromatic palette and low-key chiaroscuro lighting, the imagery emphasizes subtle details—from the intricate facial piercings to the tactile quality of the wardrobe—while keeping the focus strictly on the subject’s contemplative gaze. The collaboration benefits significantly from the precise craftsmanship of makeup artist Kimora Mulan, whose work ensures that every close-up retains a natural, grounded feel even within such high-contrast compositions. Throughout the series, the integration of analogue techniques like long exposure creates a sense of motion that feels both ghostly and intentional, effectively elevating the editorial narrative. The result is a series of portraits that move beyond simple celebrity coverage, establishing a visual language that is as gritty as it is elegant. By prioritizing natural light and deliberate, minimalist framing, this project succeeds in creating a palpable, intimate connection between the subject and the viewer, ensuring its place as a standout piece of modern editorial content.

Editorial, Vertical, Cinematic

Analogue / film, 35mm film, Low-key / chiaroscuro, Natural light