HERO USA

Apr 2026

In a striking editorial campaign for HERO USA, photographer Fabien Kruszelnicki captures the magnetic presence of model Henry Rank through a lens that feels both contemporary and nostalgic. This portrait series moves beyond traditional commercial photography, instead leaning into a raw, tactile aesthetic that emphasizes the power of minimalism. With fashion direction by Jermaine Daley, the project strips away artifice to focus on the interplay of light and texture, utilizing studio strobe setups alongside the soft, forgiving glow of natural light to define the subject. The imagery frequently employs analogue film techniques and VHS-inspired lo-fi filters, lending the collection a grainy, intimate quality that resonates with the current shift toward unfiltered, authentic storytelling. From tight, detailed close-ups that highlight the weave of a cotton tank top to full-body compositions that showcase meticulous layering, the project functions as a masterclass in controlled, editorial minimalism. The creative team, bolstered by the grooming precision of hair stylist Adam Markarian and makeup artist Ayaka Nihei, ensures that every frame remains polished yet accessible. By pairing high-end 35mm film sensibilities with a muted, neutral color palette, the series achieves a timeless look that feels perfectly at home in modern fashion media. It is a refined, focused exploration of form and personality that underscores the enduring impact of well-executed portraiture in a digital-first landscape.

Vertical, Vertical, Editorial, Editorial

Natural light, Natural light