HERO USA Willow 2026
Associated creatives
Tags
Description
Willow Smith is captured standing on a patterned rug inside a room with dark wood-paneled walls, wearing a dramatically oversized white coat with wide sleeves and pointed heels. Her long dark braided hair falls loosely around her shoulders as she poses with her arms extended outward. The image is rendered in a high-contrast monochrome film aesthetic with noticeable grain and moody ambient lighting. Purienne served as photographer, with makeup by Kimora Mulan, manicurist Rachel Sun, and styling featuring Willow Smith. This project, titled Willow, was produced for HERO USA.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Background
Wood Texture
Context
Advertising Campaign, Editorial