HERO Magazine

Dec 2025

Midnight in Manhattan for HERO Magazine captures the restless, nocturnal energy of New York City through a starkly refined lens. This fashion editorial campaign leans into a cinematic, monochromatic aesthetic, masterfully utilizing high-contrast black and white photography to transform the urban sprawl into a stage for modern menswear. Photographer Allan Hamitouche renders the city streets with a documentary-style intimacy, effectively pairing the grit of city sidewalks and subway platforms with the polished sensibilities of luxury fashion. Through the use of analogue film and natural light, the imagery evokes a timeless, moody atmosphere that highlights the intricate textures of structured wool overcoats, velvet blazers, and layered tailoring. The styling, helmed by Alexander Picon, balances a relaxed, lived-in feel with sharp, architectural precision, while models Blue River Wild and Matthew Poisson embody a sense of urban detachment that feels both candid and deliberate. With hair styling by Lauren Berrones, the portraits lean into a raw, unfiltered vulnerability that grounds the high-fashion narrative. By emphasizing nocturnal motion and shallow depth of field, the project channels a classic noir sensibility, positioning the subjects as solitary figures against the blur of passing vehicles and bokeh lights. It is a striking exercise in editorial minimalism, where the silence of the night becomes as essential to the frame as the subjects themselves.

Editorial, Vertical, Cinematic

Low-key / chiaroscuro

Luxury Fashion Houses, Fashion