HERO Magazine
HUGO
Brand
ProjectHUGO
Date
Mar 2025
Description
HERO Magazine presents the HUGO fashion portrait series, a study in minimalist structure and monochromatic tailoring. The collection leans into clean, high-contrast imagery, utilizing an editorial approach that prioritizes garment silhouette and form through deliberate studio lighting. Photographer and fashion editor Davey Sutton anchors the series, working alongside model Jum Kuochnin to frame the seasonal collection against neutral, seamless backdrops. The project features styling from Sutton, with hair styling by Brady Lea and casting direction by Remi Felipe, emphasizing a refined, consistent aesthetic across the entire portfolio.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Background
Grey Seamless
Context
Editorial
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