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BrandHermes
ProjectRouge Hermès 2026 Campaign
Amar Akway wearing bold berry lipstick and a black leather jacket surrounded by floating Rouge Hermès lipsticks against a white background.

Hermes Rouge Hermès 2026 Campaign 2026

Associated creatives

Karim Sadli
Karim SadliPhotographer
Gregoris Pyrpylis
Gregoris PyrpylisCreative Director
Elodie David Touboul
Elodie David TouboulFashion Director
Stephane Lancien
Stephane LancienHair Stylist
Gregoris Pyrpylis
Gregoris PyrpylisMakeup Artist
Elsa Deslandes
Elsa DeslandesManicurist
Amar Akway
Amar AkwayModel
Haojie Qi
Haojie QiModel
Penelope Ternes
Penelope TernesModel

Tags

amar akwayblack female modelfemale modelbold berry lipstickberry lipsticklipstickrouge hermes lipsticksrouge hermeshermes lipstickorange hermes boxhermes box

Description

A striking close-up beauty portrait featuring model Amar Akway for the Rouge Hermès 2026 campaign, photographed by Karim Sadli with makeup and creative direction by Gregoris Pyrpylis. Akway wears a black leather jacket and deep berry-magenta lipstick, looking directly into the camera with a poised expression. Floating Rouge Hermès lipstick cases in signature color-blocked white, black, and gold metal, along with a classic orange Hermès box, frame her face against a bright studio background.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (50%)
Burnt Orange (20%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign