Hermes

Dec 2023

Hermès explores themes of movement and equestrian aesthetics in this fashion campaign, titled Horseplay. The series leverages a vibrant, monochromatic blue studio backdrop to create a graphic, minimalist environment that grounds the editorial imagery. Photographer Julian Song captures a series of dynamic, athletic poses against this clean set design by Lydia Chan. The work features models in utility-inspired attire and luxury leather goods, with casting directed by Grigorii Kopa. Each frame utilizes soft, diffused lighting to emphasize the textures of wool and leather while maintaining a consistent, playful tone across the vertical format.

Editorial, Vertical, Clean

Luxury Fashion Houses

Coloured Seamless

Advertising Campaign