Hermes

Dec 2023

Hermès presents Horseplay, a fashion editorial campaign that leans into a minimalist aesthetic through dynamic, athletic movement. The series is defined by a consistent use of vibrant blue seamless studio backdrops, creating a bold, graphic canvas for the collection. Photographed by Julian Song, the imagery focuses on the interplay of texture and tension. Each frame features subjects—both human and equestrian—engaged in an active tug-of-war, emphasizing the tactile quality of leather, wool, and suede garments. The project highlights clean lines and soft lighting, with set design by Lydia Chan and casting by Grigorii Kopa.

Editorial, Vertical, Clean

Luxury Fashion Houses

Coloured Seamless

Advertising Campaign