Hermes Horseplay 2023

Description

A fashion campaign image for Hermès project 'Horseplay', photographed by Julian Song with set design by Lydia Chan and casting by Grigorii Kopa. A woman poses dynamically in an oversized camel wool coat with a draped scarf collar, matching suede high-heeled knee boots, and a brown equestrian-style cap. Leaning backward, she pulls a taut rope horizontally across the frame in a tug-of-war motion. The composition is set against an entirely blue seamless studio background and floor with soft, diffused lighting.

Style

Editorial, Vertical, playful, Minimalist, Graphic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign