Hermes

May 2024

The Hermès Watches Spring 2024 campaign highlights the house’s horological collection through a series of graphic, high-contrast studio portraits and macro product compositions. Photographers and directors Jacob Klein and Nathan Cowen employ low-key chiaroscuro lighting and bold colour blocking to isolate the precision design and material finishes of the timepieces. Featuring styling by Abby Adler, the campaign leans into minimalist aesthetics, with models captured in structured tailoring that mirrors the sleek, geometric language of the watches. The execution utilizes techniques such as deconstructed vertical slicing and split-screen framing to emphasize the sculpted cases, brushed steel textures, and vibrant rubber straps. The project credits include hair styling by Pawel Solis, makeup by Sandrine Cano Bock, and manicure by Anais Cordevant.

Vertical, Commercial

Advertising Campaign