Hermes: Hermès Watches Spring 2024

May 2024

The Hermès Watches Spring 2024 campaign presents a series of studio-based luxury product and portrait compositions. Featuring a minimalist aesthetic, the imagery explores the precision design of the collection through graphic framing and experimental slicing techniques. Photographers and directors Jacob Klein and Nathan Cowen employ dramatic low-key / chiaroscuro lighting and crisp hard light to emphasize the metallic finishes and textures of the timepieces. Each composition places the watches against solid, vibrant backdrops, ranging from ochre and terracotta to deep blue. Styling by Abby Adler provides a structured, neutral foundation for the editorial work, while the technical execution is rounded out by hair styling from Pawel Solis, makeup by Sandrine Cano Bock, and a manicure by Anais Cordevant.

Vertical, Commercial

Advertising Campaign